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A home for marketing campaigns in Shopify
Marketing just got easier! Set up ads and view ad analytics from the Marketing section in your Shopify admin.
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During the busiest times of the year, like Black Friday and Cyber Monday, customers don’t need to spend time waiting in virtual checkout lines any more.
When there’s high sales volume, processing payments at checkout happens separately from creating orders in your Shopify admin. Customers can check out right away, but there’s a delay before order confirmation emails send, and before you see the order in your Shopify admin.
For example, if you have a flash sale and get thousands of orders a minute, you’ll see a banner on your orders list notifying you of the delay, but you’ll be making sales normally.
This helps improve customer satisfaction with your store and increase conversion rates.
Process refunds and exchanges faster by refunding the balance directly to a gift card. Credit the balance from refunds and exchanges directly to a gift card in Shopify POS.
Learn more about refunding to gift cards in the Shopify Help Center
Protect your store with 3D secure authentication, which provides an additional layer of security for online credit and debit card transactions. When you use 3D Secure with Shopify Payments, your customers need to verify their identity with their bank during checkout. After a customer’s identity is confirmed using 3D Secure, a fraudulent chargeback can’t be filed for the order.
Learn more about 3D Secure from the Shopify Help Center.
Process returns more quickly by creating return labels for Shopify Shipping in your Shopify admin. No need for a separate account or additional steps.
Learn more about return labels in the Shopify Help Center.
This feature is available only for US stores on domestic orders at this time.
Customers can more easily find what they're looking for using improved storefront search in English and Japanese.
The improved search applies weights to specific fields, to make matches for search terms in those fields appear higher in results. For example, we've given titles more weight than descriptions, so products with titles that match search terms are listed above those with descriptions that match.
We've also applied stemming to some fields, which reduces words to their root form. So if someone searches for "knitted sweater", a product called "knit sweater" matches, because "knit" and "knitted" have the same root form.
Learn more about storefront search at the Shopify Help Center.
Accept credit card payments with Shopify Payments - now available in Spain! Stores in Spain can use Shopify Payments for payment processing with features like chargeback management, accelerated checkouts like Apple Pay and Shopify Pay, and payout management.
Learn more about Shopify Payments in Spain.
Customers on your store can now pay by Venmo.
Venmo appears as an accellerated payment option on your Shopify store as well as on dynamic checkout for customers that use the Venmo app. Your store needs to be in the United States and to have PayPal Express Checkout enabled for checkout, and the customer needs to have the Venmo app installed.
Your customers can check out faster using the improved Express checkout section. The express checkout is personalized to highlight the most convenient checkout method for a customer when the information can be detected.
The personalized checkout is now available on English language stores, with more languages to come. While it's available on all Shopify plans, Plus stores will get this feature as a part of the next checkout upgrade.
Read and understand your bill more easily with the updated bill design!
The updated bill clarifies the total breakdown of your fees and provides direct links to charges. A new bill summary includes a payment timeline that shows how and when your bill is paid.
Learn more about Understanding your bill from the Shopify Help Center.
Record each product’s cost to see how they contribute to your business’s profit margin.
You can now add the Cost per item to products in your Shopify admin. If you're on the Shopify Plan or higher, then you can use three new profit margin reports and five new profit finance summaries to better understand your profit.
Developers can leverage the API to manage product cost data in third-party apps.
Create discounts that apply automatically at checkout! Customers who add products eligible for your Buy X Get Y discounts to their carts see the discount applied to their orders at checkout.
Learn more about automatic buy X get Y discounts at the Shopify Help Center.
Returning customers who use Shopify Pay see a Buy with Shopify Pay button when they check out. This is part of our continued efforts to remove friction at checkout and to reduce abandoned carts.
This version of the Shopify POS app adds support for Brazilian Portuguese, French, German, Italian, and Spanish, and includes the following features:
- Scan a barcode to add products to exchanges and add information about reason for exchange.
- Add tax exemptions on line items.
As of October 16th, Pinterest no longer supports Buyable Pins.
If you're using the Pinterest sales channel, then no action is required. Pinterest will convert your existing Buyable Pins into Product Pins. Product Pins link directly to the product page on your online store, making it easy for Pinterest users to checkout on Shopify. You can continue to sync your Shopify products to Pinterest through the sales channel, as these will now be discoverable through search on Pinterest as Product Pins.
Learn more about the Pinterest sales channel at the Shopify Help Center.
Create automated workflows across your Shopify Plus store and apps. Connectors extend the power of Shopify Flow to the tools you use every day, eliminating many of the tasks you’re manually doing or patching together with custom code or third-party solutions.
If you have an app installed that has built a connector, the app's custom triggers and actions are available when you create a new workflow. You can start a workflow from an event triggered in one app, and end it with a task actioned in another.
Learn more about Connectors for Shopify Flow and download example workflows for your favorite apps.
Create better slideshows for your online store when you're using Shopify's free Debut theme, now with more options for images and layout. Improved settings include image cropping, text alignment, and call-to-action buttons, as well as mobile layout updates.
This version of the Shopify app adds support for Brazilian Portuguese, French, German, Italian, and Spanish, and includes the following features:
- Run ad campaigns directly in Shopify from the new Marketing tab.
- View permissions, charges, and privacy policies for your apps within app details.
Access your Shopify Capital information from the Settings page in your Shopify admin. Previously, you could access Shopify Capital only with a direct link or by viewing your Home page analytics. Now, you can see the Capital section from the Settings page if you are at any of the stages of funding:
- You have an open offer.
- You're waiting for approval.
- You have active financing.
- You've repaid the full amount.
Learn more about Shopify Capital from the Shopify Help Center.
Activate Fraud Protect for Shopify payments to protect eligible orders against fraudulent chargebacks. When Fraud Protect is activated, online orders processed through Shopify Payments are analyzed and classified as either "protected" or "not protected". This means that you can fulfill orders with confidence, knowing that payment is guaranteed on protected orders.
Fraud Protect is currently available only to select merchants within the United States.
Learn more about Fraud Protect at the Shopify Help Center.
Simplify your marketing efforts! We just launched Marketing, a brand new section in Shopify designed as a central location for your marketing campaigns. The Marketing section includes our first Shopify-built marketing tools for advertising on Google and Facebook.
We’ve heard your feedback loud and clear: now you can use your own UPS rates to create labels in Shopify and save time while fulfilling orders by managing everything in one spot!
Instead of leaving Shopify to fulfill UPS orders, quickly and easily print your UPS labels during the order fulfillment process in your admin. You’ll be billed directly by UPS for your label purchases.
Note: This feature is only available for U.S. stores on the Advanced or Plus plan.
We've restructured Google Shopping so that features are available from the places in the admin where they make the most sense. Instead of accessing the Google Shopping app from the Sales channels list, sync your products to Google Shopping from the Apps page in your Shopify admin, and create Google Smart Shopping campaigns from the Marketing page.
Learn more about the Google Shopping app from the Shopify Help Center.
Use your phone or tablet's camera to scan product barcodes! Quickly add items to cart, and check out your customers without any extra hardware.
Learn more about using Barcode Scanning at the Shopify Help Center.
We've simplified the steps to creating a checkout link from the Buy Button channel. Select any product, and simply copy the link into an email campaign, social media post, or text message to send customers directly to a checkout. It’s a fast way to promote any product, anywhere! 🚀
Also, if you’re creating an embedded collection, you can now set images to a fixed size to create a uniform look for each product!
Finally, we’ve made it easier for you to get started with the Buy Button channel by including more educational content and clear next steps. 🎉
Learn more about the Buy Button channel from the Shopify Help Center.
Shopify managed domains can now be transferred between stores from your Shopify admin - no need to contact Shopify Support in most cases! This is great if you own multiple stores and you want to transfer your domain from one store to another, or if you're transferring a Shopify domain to any other store.
Learn more about transferring Shopify domains from the Shopify Help Center.
Track inventory accurately, everywhere it's stocked! If your business has multiple locations, like retail stores, pop-ups, or warehouses, you can now manage inventory and orders across all your locations in Shopify.
To make sure your inventory quantities are always up to date and you don't oversell, orders and sales are also assigned to locations.
There are a few new ways to update your inventory quantities across all your locations too. Use the inventory list, bulk editor, product page, or a CSV file. You have complete visibility into where all your products are stocked.
Learn more about locations in the Shopify Help Center.
Print packing slips while you’re fulfilling your orders. If you buy shipping labels in bulk with Shopify Shipping, you can print packing slips at the same time. Edit your default packing slip template using HTML, CSS, and Liquid from your shipping settings.
Selling your Shopify products on Instagram just got better! Add shopping stickers to your products in Instagram Stories to make it easy for customers to find them. You can also tag your products in Instagram posts. Customers who find your products on Instagram can tap a link to view and buy them from your online store.
Instagram stories let people share as much as they want throughout the day, with the ability to share multiple moments in photos and videos, which appear together in a slideshow on a user’s story.
Good to know: Shopping stickers can be added to images in Stories, but not videos.
Learn more about selling on Instagram by using the Instagram sales channel from the Shopify Help Center.
Shopify Payments Germany 🇩🇪is available for stores located in Germany! Accept both credit card and SOFORT transactions on your store through Shopify's integrated payments system. Shopify Payments offers a streamlined payment experience including order and chargeback management, Shopify Pay, Apple Pay, and in-house payouts from within your Shopify admin to help simplify your payments.
Learn more about Shopify Payments Germany and how it can benefit your business.
Update inventory quantities without risking making changes to other product details, using the new CSV export and import tool.
Unlike the existing CSV file for products, this CSV is focused exclusively on updating inventory quantities. The benefit of a more focused spreadsheet is that it's faster and easier to update inventory quantites in bulk, without risking overwriting other product information (such as publishing details or product images).
This feature is extra useful to support your inventory cycle or annual inventory counts!
Learn more about exporting or importing inventory with a CSV file in the Help Center.
You don't have to create custom pages for your store policies any more! 📜
Add and update your store policies from an easy-to-find, dedicated section, and link to them from your store menus. In the past, you could see your store policies, like your Terms of Service, on your checkout page, and you could update them from the Checkout settings. Now, you can find policies in the Settings > Legal section.
Best of all - Add any policy to any menu in your online store, to make it easier to keep them up to date. One source of truth! You won't have to worry about forgetting to update these legal documents in two different places.
Learn more about store policies from the Shopify Help Center.
When a customer who uses Shopify Pay returns to your store within 30 days, they can check out faster than ever.
Customers returning to the same store can now use Shopify Pay without an SMS validation. This will work for customers using the same device and browser within 30 days of their last order. Instead, customers will be redirected to the new pay.shopify.com landing page to confirm their details.
This is another big step to reducing friction on the checkout!
Learn more about the Shopify Pay customer experience at the Shopify Help Center.
We've beautifully redesigned the Shopify App Store from ground up to help you find the right app for your unique business.
Choose the best app for your business with streamlined listings, clear app information, and a simplified pricing structure. Search is now more accurate than ever, with relevant information available right on the search results page. Finally, app recommendations are smarter than ever and tailored to you.
Give your customers the chance to leave a tip! Add tipping to the checkout for in-person orders processed with the credit payment method. Your customers can have the opportunity to share their appreciation for great service in your store.
Learn more about collecting, tracking and refunding Shopify POS Tips.
Good news! With Shopify Payments, now you can sell in a preferred currency and get paid in your local currency. This means you can sell to customers who are in a different country than the country where your business is located, without needing to set up a separate bank account for that currency.
Selling and getting paid in different currencies is available to stores in Australia, Canada, Hong Kong, Ireland, Japan, New Zealand, Singapore, Germany, and the United Kingdom.
Learn more about selling and getting paid in different currencies from the Shopify Help Center.
Share more of your beautiful product photos with customers in the same Buy Button template! 😀
We’ve made an update to the first Buy Button template (product image, price, and button) so you can include all of your product images, instead of just variant images.
In addition, we’ve updated the Change product and Full width preview buttons in the Buy Button sales channel to make them more visible. You might not spot the difference at first glance, but we wanted to mention it anyway. 👍
Visit the Shopify Help Center to learn more about Buy Button.
Include freebies with any number of eligible products in an order! Buy X Get Y can now be applied multiple times per order, so you have a lot more control over your giveaways. 🏷
Check which apps are currently on a trial and how many days you have left. Account owners can view specific billing information for apps. 🎉