What’s New at Shopify?

Marketing automation templates built by Shopify and partners can now be found and activated through the Flow app, alongside all other Flow templates. Marketing automation templates and the analytics connected to these workflows will still be accessible from the Marketing > Automations area. Some marketing automations that create segments or customer metafields, like the birthday template or the VIP template, will only be able to create those additional assets when they’re activated from the Marketing > Automations area.

Learn more about Shopify Flow and marketing automations in Shopify.