What’s New at Shopify?

The customer winback marketing automation template now uses Flow’s Customer joined segment trigger. This means that instead of customers entering the workflow after an order has been fulfilled, then waiting for 60 days, customers now enter the workflow at the exact right time in their journey; when they join a segment. This is especially useful for longer buying cycles, since you can set up a segment of customers who have purchased years ago, not just weeks or months ago, so you’re emailing them at the right time for your product.

This template was built to replace the existing one, and so will need to be set up (and the old one turned off) to make use of the new functionality.

As with all of our marketing automation templates, we have included a strong starting point, but the segment criteria, as well as email content, should be reviewed and updated as needed to suit your business.

Learn more about the new marketing automation templates or segment triggers in Flow.