What’s New at Shopify?

Shopify Email has introduced a new filter that automatically suppresses bot-generated subscribers from email lists. Bot-generated subscribers are email addresses added to your subscriber list by automated software, not real customers. This enhancement will improve email deliverability and performance, while reducing costs.

When you send an email to your subscribers, these bot-generated subscribers are filtered out at the time of email delivery, but remain in your Customers list. This may lead to a decreased number of emails sent when you send a Shopify Email campaign.

Learn more about email deliverability and maintaining a high quality subscriber list.