What’s New at Shopify?

We’re releasing Shopify Audiences v2.4 with a new audience type, improved Retargeting Boost audiences and enhanced algorithms to maximize your ad performance. The new audience, Existing Customer Plus, lets merchants exclude lifetime existing customers from prospecting campaigns, leading to more efficient ad spending. With millions of commerce insights on Shopify, the Existing Customers Plus audience helps merchants exclude on average 40% more customers than standard ad platform lists from targeting. These audiences can also be used in remarketing campaigns to reengage existing customers. Learn more about this new audience type in the Shopify Help Center.

In the previous version, Shopify Audiences v2.3, Retargeting Boost audiences had demonstrated as much as 2 times more orders for every marketing dollar spent on retargeting compared to the next-best tactic. Retargeting Boost audiences now perform up to 50% better compared to version 2.3.

Shopify Audiences helps merchants find more customers on top ad platforms, cut their customer acquisition costs, and get more out of their ad spend with custom audiences powered by millions of commerce insights only available on Shopify.

Whether you’re brand new to digital advertising or a seasoned pro, Shopify Audiences provides you with a much-needed advantage in a digital ecosystem that is shifting due to new privacy regulations and operating system changes.

Updates

With Shopify Audiences v2.4, the following updates are available:

• Exclude 40% more customers from your ad campaigns on average with the Existing Customers Plus audience compared to standard ad platform lists
• Achieve up to 50% better performance with Retargeting Boost audiences compared to version 2.3
• Add Meta Retargeting Boost and Prospecting audiences to ad sets directly in the Shopify Audiences app
• View ad set usage of Meta audiences directly in the Shopify Audiences app
• Get improved guidance on audience export issues and troubleshooting