What’s New at Shopify?

Customer segments help you personalize the customer experience and better target customers based on their behaviours. Now, you can create customer segments that specifically target local customers more effectively, helping you refine your strategy based on proximity and purchase channels.

Customer_within_distance:
This feature lets you segment customers based on their proximity to a retail location. Use this to identify local customers who might benefit from location-specific offers or in-store events.

Orders_placed by app and location:
You can now segment customers by sales channel, such as POS, or based on orders placed at specific retail locations. This allows for a more detailed view of your customers' shopping habits and enables you to personalize your communications based on where and how they shop.

You can access these features by visiting the Customers section and clicking into Segments to create a new segment. There are also two new segment templates that can help you get started: Customers near retail location and Customers who frequently purchased in-store in the last year which can be accessed from the templates link inside the Segments tab.

Start segmenting today to enhance your marketing efforts and connect more deeply with your local customer base.

Learn more in the Shopify Help Center.