What’s New at Shopify?

To help merchants selling to Europe build trust with customers, stay compliant with privacy regulations, and protect themselves from legal risks, we’re introducing new privacy features:

• Adjustable consent preferences: Customers can now modify their consent preferences at any time by reopening the cookie consent banner. Previously, customers had to manually clear cookies to update their consent decisions. Now, they can simply reshow the cookie banner and adjust their preferences as needed.

• Cookie banner on checkout: The Shopify cookie banner can now be displayed on checkout where needed, allowing merchants to capture necessary consents even for sessions that start directly on checkout and skip storefront pages. This ensures that merchants selling in Europe can collect consent for any non-essential trackers, increasing data collection capabilities and improving compliance with European privacy regulations. This feature is off by default - enable it in your Customer privacy settings.

• Data sale opt out: The data sale opt out automation has been updated to include US states with laws effective January 1, 2025. Additionally, customers can now opt out of data sale from both their account and their browser.