What’s New at Shopify?

The new store_credit_accounts segmentation function allows you to identify customers based on their store credit balance, the date when their store credit next expires, or when they last received store credit. This allows for targeted engagement with customers to remind them of their outstanding or soon expiring store credit balance, encouraging additional purchases.

You can access this functionality by visiting the Customers > Segments section in admin. To help you get started, three new segmentation templates are available:
- Customers with store credit available to spend
- Customers with store credit expiring in the next 7 days
- Customers who have not used their store credit after 1 month

Learn more in the Shopify Help Center.