What’s New at Shopify?

You can now set up a welcome email series directly in Shopify using two new marketing automation templates. They’re designed to help you connect with new subscribers and drive more sales by sending more than one email in the first few days after someone joins your marketing list.

• The Welcome email series (discount with reminder) starts with an email featuring a discount, followed by two emails designed to build your relationship with new subscribers. Then, if they haven’t made a purchase, a fourth email is sent out as a reminder to use the discount.
• The Welcome email series (brand story with discount) sends three emails designed to share your story and connect with new subscribers. Then, if they haven’t made a purchase, a fourth email goes out with a discount code.

Learn more about marketing automations in Shopify.