What’s New at Shopify?

It’s now possible to create products with up to 2,048 variants in Shopify, a significant increase from our long-standing limit of 100 variants per product. This means you can showcase more of your product catalog and drive higher conversion with a more diverse product offering.

Everything related to setting up products and their variants in Shopify admin has stayed the same, simply log in to the Products section of admin to get started.

Learn more about 2048 variants in help docs and in our blog.