Use Benchmarks to compare performance against shops like yours
With Benchmarks, you can now compare your store’s data against similar stores for specific metrics within Reports. The benchmark comparisons are shown only in data charts; they are not available in the data tables. Follow these steps to access Benchmarks in a report:
1. Open a report with a benchmark.
2. Click the Compare menu.
3. Select Benchmarks.
Benchmark data is available for the following reports in Shopify: online store conversion over time, average order value over time, customer cohort analysis, and fulfillment, shipping and delivery times reports.
Learn more about Benchmarks on the Shopify Help Center.