What’s New at Shopify?

Unit Pricing, previously available only to French and German merchants, is now accessible to all merchants across the EU and Switzerland. This change is effective immediately. By expanding the availability of Unit Pricing, we aim to enhance price transparency and consistency for merchants and their customers throughout the region.

Unit Pricing allows merchants to display the price per unit for products sold in quantities or measurements. When a unit price is entered for a product, it is displayed on the product pages, collection pages, cart page, checkout pages, and order confirmation notifications. This feature helps customers make more informed purchasing decisions by providing clear and consistent pricing information.

Learn more about the Unit Pricing feature in the Shopify Help Center