Changelog
What’s New at Shopify?
December 16, 2025
Switch between exploration methods in analytics
You can now switch between Freeform and Cohorts analysis methods without leaving your report — making it easier to explore your data from multiple angles in one place. Freeform lets you analyze trends over time and compare segments. Cohorts shows whether customers come back after their first purchase. Previously, cohort analysis required navigating to a specific report. Now, you can answer "how are sales trending?" and then switch easily to answer "are these customers coming back?" without needing to leave the report.
Learn more here in the Shopify Help Center.