January 31, 2024

Smarter search that understands customer intent

Introducing Semantic Search, our new AI-powered storefront search feature for Plus merchants in the Search & Discovery app.

Drive sales and increase product discovery with this new search feature that goes beyond keyword matching and understands buyers’ intent, returning richer and more relevant results. With Semantic Search, your customers can use everyday language to find what they need, even if they search for “something warm to wear in the winter” instead of “fleece jacket”.

To learn more about Semantic Search, please refer to the Shopify Help Center.