What’s New at Shopify?

At Winter ‘24 Editions we announced new Magic features in the Media Editor. Today we start a gradual rollout to all merchants. With Shopify Magic, merchants can now remove the background from a product image, or replace the background with either a solid color or an AI-generated background.

Using just a few clicks or keywords, merchants can now make professional edits and visually stunning images for their storefront and marketing materials. Our prompt examples make it even easier to generate great results fast. No design skills needed.

Learn more about Shopify Magic and AI image editing in the Shopify Help Center