What’s New at Shopify?

Update: We've removed shoppable videos and shoppable posts from Shop product pages and Shop Stores as of October 15th, 2025. This change is part of our migration to a new web-based platform that will improve buyer discovery and shopping experiences.

For shoppable videos, your content will continue to be discoverable in Shop's home feed where it reaches more potential shoppers. Videos will return to product pages and Shop Stores soon with enhanced discovery features.

For shoppable posts, this functionality has been discontinued to focus our Shop Minis platform on buyer-first discovery experiences that drive more sales for merchants. Some shoppable post providers may become available as new standalone Shop Minis in the future.

Your main Shopify store and other sales channels are not affected by these changes, and shoppers can still complete purchases normally through Shop.