What’s New at Shopify?

As part of the Winter '24 Edition, Shop Cash offers is evolving to Shop Campaigns. Shopify merchants can use Shop Campaigns to scale customer growth on a new acquisition channel.

This release enables merchants to:
* Use real-time estimates to evaluate the reach and performance of their campaigns during the set up process.
* Extend reach and atrract new customers across channels including the Shop app and web.
* View detailed performance metrics and analyze newly acquire customers using customer cohorts.