January 31, 2024

Shop Cash offers is now Shop Campaigns

As part of the Winter '24 Edition, Shop Cash offers is evolving to Shop Campaigns. Shopify merchants can use Shop Campaigns to scale customer growth on a new acquisition channel.

This release enables merchants to:
* Use real-time estimates to evaluate the reach and performance of their campaigns during the set up process.
* Extend reach and atrract new customers across channels including the Shop app and web.
* View detailed performance metrics and analyze newly acquire customers using customer cohorts.