What’s New at Shopify?

You can now group customers by the types of products they've viewed or purchased, making it easier to send relevant promotions and recommendations.

Create segments like "customers who bought Beauty products in the past 3 months" or "customers who browsed Sports & Outdoors products." The segmentation automatically includes customers in parent categories—so someone who bought "Facial Cleansers" will also appear in "Beauty" and "Health & Beauty" segments.

This new filtering works with over 16,000 defined product categories from Shopify's standard product taxonomy and integrates directly with your existing segmentation workflow. Use these segments with Shopify Email, targeted discounts, or any marketing tool that supports customer segments.

Start creating more targeted campaigns by exploring the new taxonomy filters in your customer segmentation tools.

Learn more about customer segmentation in the Help Center.