Online store media localizable to different languages and markets
It is now possible to upload different versions of media (images, videos, files) to show to customers across languages and markets. For example, you may want to show a different home page cover image for the European market as opposed to the North American market. Simply use a translation app (e.g. Shopify's Translate & Adapt app) to upload different media, then enable country & language switchers on your theme or enable automatic redirection to land your customers in the appropriate experience.
Note: media localization is currently only supported for theme sections & metafield file references. Product media localization is not yet supported.