January 31, 2024

New predictive spend metrics in Cohort Analysis

You can now see the predicted average amount spent per customer of your cohorts in the Customer Cohort Analysis report. Having greater insight into both historical and predicted customer spend can help you optimize the retention and lifetime value of your cohorts.

This feature is available on Advanced plans and above, and requires a minimum of 24 months of historical sales data.

Try it now or learn more here.