February 09, 2023

New: Marketing reports on channel performance and attribution

Shopify is launching new reports that help simplify your marketing analysis - with accurate and useful data on your sessions, conversion rate, and sales across your marketing channels.

Make the most of the new reports:

  1. Marketing Summary - Your marketing KPIs at a glance.
  2. Top Channel Performance - The top 5 best performing channels based on the metric of your choice.
  3. Overall Channel Performance- A deep dive into all of your marketing channels with visualization for trends over time.

Across these new reports select the attribution models (First click, Last click, or Last non-direct click) that gives you the most insight on your customers journey across the marketing and sales funnel.

Learn more about the new marketing reports in the Shopify Help Center or start exploring your new marketing reports.