New: Marketing reports on channel performance and attribution
Shopify is launching new reports that help simplify your marketing analysis - with accurate and useful data on your sessions, conversion rate, and sales across your marketing channels.
Make the most of the new reports:
- Marketing Summary - Your marketing KPIs at a glance.
- Top Channel Performance - The top 5 best performing channels based on the metric of your choice.
- Overall Channel Performance- A deep dive into all of your marketing channels with visualization for trends over time.
Across these new reports select the attribution models (First click, Last click, or Last non-direct click) that gives you the most insight on your customers journey across the marketing and sales funnel.