July 13, 2022

New marketing channel: Merchants can now advertise on Roku

The new Roku X Shopify marketing channel enables you to easily build, buy, and measure TV streaming advertising campaigns directly on Roku, the most popular streaming platform in the United States. By connecting your store to Roku Ad Manager, merchants can quickly build a TV streaming ad campaign, drive sales, and target buyers according to their interests, demographics, and location.

The Roku marketing channel is only available to merchants who have stores located in the United States.

Learn more about the Roku app in the Shopify App Store.