What’s new in Shopify

Shopify will soon default to automatic data sharing optimization that monitors your marketing pixels and only shares data with tools that are driving results for your store.

We will look at multiple signals, including traffic and sales, to determine if sharing data back to a specific tool is helpful for your business. When it’s not, we will pause data sharing until we see new signals, at which point data sharing turns back on.

You’ll see the setting enabled immediately for all active marketing pixels, but it will not begin limiting data for pixels that aren’t driving results for at least the next seven days. To opt out of optimized data sharing, you can adjust pixel settings in Settings > Customer events, and set pixels to ‘always on’ to maintain full data sharing at all times.