December 10, 2025

New collection options in the Shopify Messaging email editor

New collection features in the email editor help you build your emails more quickly and create targeted email campaigns. With this update, you can now:

  • Filter products by collections when manually building product sections. Start by choosing a collection and quickly find the products you want to include in your email.
  • Add dynamic product sections for a specific collection, and choose whether to feature its best selling or most recently added products.
  • Display multiple collections in a single email section. Each collection gets its own tile that customers can click to shop.

To learn more about adding collections in your Shopify Messaging emails, please refer to the Shopify Help Center.