June 09, 2023

New attribution models available in marketing reports

Looking to better understand your customer's journey and the effectiveness of your marketing campaigns? Check out the new linear and any-click attribution models in your marketing reports. The linear model allows you to give equal credit to each click that contributed to a sale. Any-click gives 100% credit to each marketing channel that contributed to a sale.

Explore the new models in marketing reports or learn more about attribution models on our help center.