What’s New at Shopify?

Merchants can now migrate existing D2C customers and their order history to an existing B2B company. The migration can be initiated from the Customer profile page or the Company profile page. This action will only be applied to D2C orders and cannot be used to move B2B orders.

This feature is ideal for Plus merchants who have previously had B2B operations and buyers flow through their D2C storefront, resulting in B2B buyers not being a part of any company.