What’s New at Shopify?
October 10, 2022
Merge customer profiles
Starting today, you can merge customer profiles to ensure you have the most accurate view of your customer data.
First, identify duplicated customer profiles with the same name, phone number, email address, or another overlapping attribute. From there, select two profiles to combine and keep the profile with the most accurate data.
Learn more about when you can merge customer profiles from the Shopify Help Center.