What’s New at Shopify?

The Shopify Translate & Adapt app helps give your customers a local experience wherever they are. As you add a language to your store, you will now be able to leverage automatic translations to reduce the time spent preparing to publish that language.

When you expand into new markets, you can customize your store content for buyers in different markets to apply seasonal, cultural, and regional nuance and make sure you are connecting with buyers everywhere (e.g., referring to “pants” in the US as “trousers” in the UK). Pairing perfectly with Shopify Markets to localize your store, the app increases international traffic and drives customer conversion to boost sales globally.