Improved support for selling in multiple languages with third party apps
Sell in multiple languages more easily when using a compatible third party translation app. You can now preview translations and publish languages from a new Store languages settings page. After you publish a language to your online store, Shopify creates separate URLs for that language (like example.com in English and example.com/fr in French) and manages SEO tags to make sure Google directs customers to the right version of your store. Customers get a consistent language experience from online store and checkout to notifications.
To use these features, your store needs to use a compatible translation apps. You might need to contact the app's developer to get upgraded to a new version, and you might need to update your store's theme before the new multi-language capabilities work.
Learn more about selling in multiple languages from the Shopify Help Center.