December 12, 2019

Improved support for selling in multiple languages with third party apps

Sell in multiple languages more easily when using a compatible third party translation app. You can now preview translations and publish languages from a new Store languages settings page. After you publish a language to your online store, Shopify creates separate URLs for that language (like in English and in French) and manages SEO tags to make sure Google directs customers to the right version of your store. Customers get a consistent language experience from online store and checkout to notifications.

To use these features, your store needs to use a compatible translation apps. You might need to contact the app's developer to get upgraded to a new version, and you might need to update your store's theme before the new multi-language capabilities work.

Learn more about selling in multiple languages from the Shopify Help Center.