March 13, 2023

Google Analytics 4

New release: Google Analytics 4 is now available through the Google channel app on Shopify, enabling you to upgrade and take advantage of its enhanced real-time, multi-channel measurement and privacy controls.

Google Analytics 4 is replacing Universal Analytics, which will continue to process data until July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Learn more about Google Analytics 4 and what this means for you here.