What’s New at Shopify?

The new Customer Cohort Analysis report allows you to assess customer retention across different cohorts by date of acquisition. You can also view the average retention rate for your shop over a period of time and compare it with previous periods.

In addition, the cohort analysis report allows you to drill down into a specific cohort to look at metrics like average order value, predicted spend tier and top locations by customers. With all this information, you can now identify key drivers that help improve customer retention for your store.

Check out the cohort analysis report here