What’s New at Shopify?

We’re releasing Shopify Audiences v2.1 with our best performing algorithms yet, a new Benchmarks dashboard, and support for new ad channels - all so you can maximize your ad performance.

Shopify Audiences helps Shopify Plus merchants find more customers, cut their customer acquisition costs by up to 50%, and get more out of their ad spend with custom audience lists powered by millions of commerce insights only available through Shopify.

Whether you’re brand new to digital advertising or a seasoned pro, Shopify Audiences provides you with a much-needed advantage in a digital ecosystem that is shifting due to new privacy regulations and operating system changes.

New features

Our latest algorithms are our best performing yet, so you’ll get your ads in front of the right people and drive more conversions. And we’re always improving our algorithms, so you’ll continue to see results.

The new Benchmarks dashboard lets you compare your ad performance to stores like yours, so you can pinpoint where to make improvements and optimize your campaigns.

This release also supports three new ad platforms: TikTok, Snapchat, and Criteo in addition to existing platforms Meta, Google, and Pinterest.