What’s New at Shopify?

You can now filter between human and bot traffic in your Shopify Analytics reports, giving you clearer insights into actual customer behavior.

What's new:
* “Human or Bot session” filter separates real customers from automated traffic
* “Human or Bot session” dimension to drill down into human or bot specific patterns
* More accurate metrics by focusing on genuine visitor behavior

Get clearer conversion rates, identify which referral sources bring real customers, and measure true store performance without bot traffic skewing your data.

How to use it:
Open any Shopify Analytics sessions report and use the "Human or bot session" filter to focus on the traffic type most relevant to your analysis. Filter to "Human" to see your customer conversion rates, or view both to understand your complete traffic composition. Or, add it as a dimension to analyze the differences.

Coming soon:
Support for headless and Hydrogen stores
Enhanced classification as the system continues learning from traffic patterns

Learn more