Faster checkout for customers during flash sales
During the busiest times of the year, like Black Friday and Cyber Monday, customers can check out faster.
When there’s high sales volume, processing payments at checkout happens separately from creating orders in your Shopify admin. Customers can check out right away, but there’s a delay before order confirmation emails send, and before you see the order in your Shopify admin.
For example, if you have a flash sale and get thousands of orders a minute, you’ll see a banner on your orders list notifying you of the delay, but you’ll be making sales normally.
This helps improve customer satisfaction with your store and increase conversion rates.