Display flexible store content with Metafields
Metafields are extra pieces of data that you can attach to products, customers, orders, and other objects in the Shopify ecosystem. Metafields are made for storing information that doesn’t otherwise have a home in your Shopify admin—think fabric care instructions, delivery time frames, and backorder dates. You can display metafield data anywhere in your store, such as your product pages and even the checkout.
You can use metafields for internal tracking and to display specialized information on your online store in a variety of ways.