What’s New at Shopify?

You can now customize how your shop name appears on shipping labels instead of using the default display. This lets you use your preferred business name, legal name, or DBA for better branding, or choose a more discreet name when shipping high-value items like jewelry. Previously, labels automatically displayed your shop name, but you now have control over this information. You can update how your business name appears on all future labels.

Set up label customization in your shipping settings, or learn more about shipping label options in the Help Center.