March 18, 2022

Customer country auto-populated on signup

Update: If Shopify infers the country of a customer browsing the online store, and they sign up for newsletter or for a new account, Shopify will save the country as part of the default address of the new customer account.

For the merchant, this enables improved customer segmentation. For the customer, Shopify can deliver more accurately contextualized experiences (such as localizing transactional emails).