March 09, 2023

Cross-device data now included in marketing reports

*As of March 1, 2023 all online store data in your marketing reports will include cross-device data. *

Cross-device data gives you a more complete picture of your customers’ purchase journey and interaction with your store across all of their devices. It will also improve attribution model accuracy, helping you better understand your highest-converting marketing channels and where to invest your marketing budget.

Learn more about cross-device data in the Shopify Help Center.