What’s New at Shopify?

New release: Cost and impression campaign data are now available for integration into your marketing reports. This will help all merchants running paid ads understand the ROI of their advertising. Key metrics such as return on ad spend (ROAS), cost per acquisition (CPA), and click-through rate (CTR) are now available for all campaigns placed on Google, Pinterest, Snapchat, and TikTok.

To use this feature, ensure that you have downloaded the partners channel app, and connected your ads account to Shopify. This is now available to all merchants in all regions.