What’s New at Shopify?

You can now create any type of form—contact requests, job applications, warranty registrations, wholesale inquiries—without forcing customers into marketing emails they didn't ask for.

The new marketing consent option lets you choose whether to automatically subscribe customers to marketing, display a checkbox so they can decide for themselves, or make sure that they don’t have to subscribe at all. This gives you the flexibility to use forms for their intended purpose while still capturing marketing subscribers when customers actually want to hear from you.

Learn more about setting up marketing consent for email and SMS within Shopify Forms.