What’s New at Shopify?

While 60% of marketing consent on Shopify-powered stores is gathered at checkout, it wasn’t possible to capture SMS-specific consent at checkout within Shopify until today.

We encourage you to assess the applicability of any SMS marketing consent requirements to your store with your legal counsel. If you determine that such a requirement applies to your store, we encourage you to confirm your store obtains required consents through features enabled by 3rd party apps or follow the steps outlined here [https://help.shopify.com/en/manual/promoting-marketing/create-marketing/customer-contact-information] to enable the separate SMS-consent-at-checkout feature for your store.