February 16, 2021

Browsing and buying on Shop

Buyers browsing your products from the Shop app now enjoy an enhanced in-app experience thanks to more fully featured product pages in Shop. Additionally, a new Buy now button on products listed in Shop can reduce friction for buyers and potentially drive repeat purchases from your store. The new experience is available for buyers in the US, Canada, UK and Australia on select stores.

Learn more about your products in Shop from the Shopify Help Center.