What’s New at Shopify?
August 29, 2022
Automatic image optimization in AVIF
We’ve added support for delivering storefront images in AV1 Image File Format (AVIF), in addition to WebP, in order to improve performance. Shopify will detect which image formats are supported by the client browser and automatically optimize for quality and file size.
Learn more about the automatic image optimization in the Shopify Help Center.